Defence and security industry sector’s publicity enlargement

Defence and security industry is one of the newest, rapidly growing and developing sector in Lithuania. In 2014 Lithuanian Defence and Security Industry Association (LGSPA) was funded. It instantly met a challenge: how to gain market’s members’, politicians’ and decision makers’ trust in industry?

We and our client LGSPA created and started to implement association’s communication strategy, which in its first year increased public notice of defence and security industry sector and prepared ground for developing sector’s image.

One of the main goals is to show society, that defence and security sector is not an amateurs, creating vague and worthless products, but state-of-the-art companies, whose produce is highly valued in ES and NATO counties.