#AHAMOMENT: Monika on why timing matters on social media

Time is a vital part of any communication. Wish someone a “good morning“ when it’s 9 o’clock at night, and you’re sure to send some kind of a message.

The same is true on social media. If you want to attract the attention of your target audience, it’s just as important to think about when to publish your post, as it is to consider its content.

While Instagram gives priority to the most recent posts, most of us only see a tiny proportion of what has been posted by our friends or the companies we follow. And while posts are not displayed in chronological order, the time at which they’re posted still has a big impact on the potential audience they can reach.

According to data from social media analysts unmetric.com, media communications gain the greatest attention on Instagram on Tuesday and Thursday mornings. The peak for entertainment content is between 12 noon and 3 pm.

If you want to make a splash with your impressive holiday snaps, you’ll get the most ‘Likes’ by posting them between 9 am and 1 pm on a Friday.

If, on the other hand, you have a passion for posting pictures of your dinner plate – line your content up for Friday lunchtime, because 12 noon on that day is the time you’ll enjoy the greatest attention from online foodies.

Want to post professional content? Then the best times are on Tuesday, Wednesday and Friday mornings between 9 and 10 am.

Overall engagement on social networks is at its lowest on Sundays and Mondays – so if you’re looking to gain the maximum attention, plan your posts for another day.

Nevertheless, we shouldn‘t forget that on social media, content is still the number 1 factor. The best timing in the world can’t make up for bad message or a poor-quality picture. Get your content right, however, and timing is the secret weapon that will gain your posts the engagement they deserve.