Ideas archive

Agency’s partner A. Jonkus shares his insights on reputation management in T. Langham new book

We are starting 2019 with great news – Tony Langham, public relations specialist, co-founder and Chief Executive of reputation management consultancy Lansons just released a new book “Reputation management. The future of corporate communications and public relations“. Agency’s partner Artūras Jonkus, who presented one of the 39 case studies on the book, participated in the book’s release event in London.

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Letters of Gediminas, the first communication campaign of Lithuania, turn 696

In 1323 the Grand Duke of Lithuania Gediminas wrote a letter inviting craftsmen, merchants, knights and farmers from the Western countries to come to Lithuania. The name of Vilnius was mentioned for the first time ever, and therefore the date of this letter is considered to be the birthday of Vilnius. Nevertheless, introduction of Vilnius was not the main aim of Gediminas’s letter. What did the ruler of Lithuania actually want to achieve? Could we call these letters the first international communication campaign of Lithuania and if so, was it successful?

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