Record-breaking children’s drawing’s exhibition outdoor

Every sixth child in Lithuania experiences various traumas every year. To draw attention to children‘s security assurance we and our client, Lithuanian life insurance companies association, initiated an action “Safe summer”. The main focus became huge children’s drawing’s exhibition in Vingis park, during which 1861 children’s drawings were exhibited on ropes between trees. While the exhibition took place, there was a record of biggest children’s drawings exhibition documented and the whole activity “Safe summer” had 90 mentions in media. We took care of both: publicity and implementation.