We worked with the pharmacy chain Camelia to launch the social campaign #ThanksForYourWork. Its aim was to encourage people across the country to thank the respected special services and medical staff who work for the benefit of society.
The idea for this social campaign came after a huge fire in Alytus, which firefighters devoted huge amounts of time and energy to put out.
To thank them for the work, Camelia provided the firefighters of Alytus with necessary food supplements and vitamins for the recovery of the body.
The message of the campaign was spread both at regional level in Alytus, and in national media, with social networks also used for communication.